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Radio stations fail because of 5 major problems:

1. Poor advertising sales

2. Bad programming

3. Mismanagement

4. Staffing issues

5. No interactive media component

Underperforming radio stations are deficient in one or more of the areas.

Let’s first look at sales. You could have the best programming and most interesting content material on your radio station, but if you cannot sell it, then you've got an interesting challenge on your hands.

Radio sales isn't rocket science or brain surgery. Additionally, there is no Houdini miracle or mumbo jumbo involved.

To be successful in radio product sales, you have to master quite a few simple, yet incredibly-powerful principles, and have the motivation and discipline to execute these concepts every single day.

It isn't about "selling places." That's quite short-sighted and short-phrase. Your salespeople will undoubtedly be doing nothing more than running in place.

What brings greater and longer-term outcomes is having your salespeople enter front of decision-makers having an idea, an idea, a spec place, and have for the business. If they're not asking for the business, after that why are they there?

I show salespeople how to make a lot of money for themselves and the station by selling local direct business. How to proceed. How to take action. Who to get before. What to say. How exactly to say it.

Having sold literally millions-of-bucks worth of inventory, I could tell you that massive success within radio sales isn't easy, but it's all therefore incredibly-simple!

Next, let’s discuss programming. Today’s massively-successful radio stations are Radio Station Consultants creatively hyper-focused on a very specific target audience, and exude these seven critically-important qualities:



1. No Hype

2. Authenticity

3. Fun to be with

4. Respect, trust & fairness

5. Consensus, not confrontation

6. Make dreams come true, change the world, build a better life

7. Establish deeper romantic relationships & stronger bonds with your listeners

Getting programmed stations in a number of different formats in small, medium and major marketplaces, I can let you know that massive success in radio programming isn't simple, but, like sales, it's very, very simple!

If you want to dramatically improve sales, programming, and every section at your radio station(s), let's have a conversation and get the ball rolling.

I anticipate hearing from you, and am very worked up about working with you!

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